{"id":842,"date":"2026-01-08T21:22:40","date_gmt":"2026-01-08T21:22:40","guid":{"rendered":"https:\/\/lumessentials.skin\/home\/"},"modified":"2026-03-18T20:15:21","modified_gmt":"2026-03-18T19:15:21","slug":"home","status":"publish","type":"page","link":"https:\/\/lumessentials.skin\/it\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-6d7130c3 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-info-box uagb-block-49c37524 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9519a408\"><h1 class=\"uagb-heading-text\">Ethical skincare that works.<\/h1><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-text  root-eb-text-sk6q8\"><div class=\"eb-parent-wrapper eb-parent-eb-text-sk6q8 \"><div class=\"eb-text-wrapper eb-text-sk6q8\" data-id=\"eb-text-sk6q8\"><h4 class=\"eb-text\">Rooted in moral integrity and honesty.<\/h4><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-25cc5f0d\"><h5 class=\"uagb-heading-text\">Coming in 2026<\/h5><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-9225e09d\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-abc859c7 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/lumessentials.skin\/our-story\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Our story<\/div><\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-cce9bc78 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/lumessentials.skin\/transparency\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Our ethical stance<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-62709b09 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-78fe9c59\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f01d0926 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-50fae503\">\n<div class=\"wp-block-essential-blocks-text  root-eb-text-r7nlp\"><div class=\"eb-parent-wrapper eb-parent-eb-text-r7nlp \"><div class=\"eb-text-wrapper eb-text-r7nlp\" data-id=\"eb-text-r7nlp\"><h4 class=\"eb-text\">Skincare without nonsense<\/h4><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-text  root-eb-text-9c40j\"><div class=\"eb-parent-wrapper eb-parent-eb-text-9c40j \"><div class=\"eb-text-wrapper eb-text-9c40j\" data-id=\"eb-text-9c40j\"><p class=\"eb-text\">In most cases, you don&#8217;t need a dozen products on your bathroom shelf. You need 2\u20133 that work. We formulate for real skin needs, not trends. Barrier health. Less consumption. Less waste. Every choice we make, from formulas to tech, is oppression-free. [<a href=\"https:\/\/lumessentials.skin\/our-values\/\" title=\"\"><strong>Read our values<\/strong><\/a>]<\/p><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ea6af732\">\n<div class=\"wp-block-essential-blocks-text  root-eb-text-uicmx\"><div class=\"eb-parent-wrapper eb-parent-eb-text-uicmx \"><div class=\"eb-text-wrapper eb-text-uicmx\" data-id=\"eb-text-uicmx\"><h4 class=\"eb-text\">Sustainability isn&#8217;t a marketing claim<\/h4><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-text  root-eb-text-rf0hy\"><div class=\"eb-parent-wrapper eb-parent-eb-text-rf0hy \"><div class=\"eb-text-wrapper eb-text-rf0hy\" data-id=\"eb-text-rf0hy\"><p class=\"eb-text\">The best packaging \u2013 no matter the material \u2013 is the one not produced. For the packaging we <em>must<\/em> produce, we chose aluminum \u2013 infinitely recyclable, endlessly useful. It stays in use, not landfills. [<a href=\"https:\/\/lumessentials.skin\/packaging\/\" title=\"\"><strong>Discover our packaging<\/strong><\/a>]<\/p><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ad8c5409\">\n<div class=\"wp-block-essential-blocks-text  root-eb-text-6i9wg\"><div class=\"eb-parent-wrapper eb-parent-eb-text-6i9wg \"><div class=\"eb-text-wrapper eb-text-6i9wg\" data-id=\"eb-text-6i9wg\"><h4 class=\"eb-text\">Understanding transforms everything<\/h4><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-text  root-eb-text-ve22p\"><div class=\"eb-parent-wrapper eb-parent-eb-text-ve22p \"><div class=\"eb-text-wrapper eb-text-ve22p\" data-id=\"eb-text-ve22p\"><p class=\"eb-text\">Every ingredient and claim explained. No jargon. A bridge between science and everyday use \u2013 accessible to everyone. Whether you buy from us or not, you&#8217;ll leave knowing more than when you came. That&#8217;s the point. [<a href=\"https:\/\/lumessentials.skin\/glossary\/\" title=\"\"><strong>Learn in our Glossary<\/strong><\/a>]<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9e4aedf9 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-58846679\">\n<div class=\"wp-block-uagb-container uagb-block-39cb01c2\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-34335485\">\n<div class=\"wp-block-essential-blocks-text  root-eb-text-a4p2f\"><div class=\"eb-parent-wrapper eb-parent-eb-text-a4p2f \"><div class=\"eb-text-wrapper eb-text-a4p2f\" data-id=\"eb-text-a4p2f\"><h4 class=\"eb-text\"><strong><a href=\"https:\/\/lumessentials.skin\/shop\/oil-to-milk-cleanser\/\" title=\"\">Oil-to-milk cleanser<\/a><\/strong><br><br>28,80 \u00a0\u20ac<\/h4><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-7927a354\">\n<div class=\"wp-block-uagb-container uagb-block-6a8b9212\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-10702f69\">\n<div class=\"wp-block-essential-blocks-text  root-eb-text-f43hn\"><div class=\"eb-parent-wrapper eb-parent-eb-text-f43hn \"><div class=\"eb-text-wrapper eb-text-f43hn\" data-id=\"eb-text-f43hn\"><h4 class=\"eb-text\"><strong><a href=\"https:\/\/lumessentials.skin\/shop\/daily-moisturiser\/\" title=\"\">Essential moisturiser<\/a><\/strong><br><br>32,00 \u00a0\u20ac<\/h4><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-29126eb0\">\n<div class=\"wp-block-uagb-container uagb-block-de322a30\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-650337cb\">\n<div class=\"wp-block-essential-blocks-text  root-eb-text-ub7o6\"><div class=\"eb-parent-wrapper eb-parent-eb-text-ub7o6 \"><div class=\"eb-text-wrapper eb-text-ub7o6\" data-id=\"eb-text-ub7o6\"><h4 class=\"eb-text\"><strong><a href=\"https:\/\/lumessentials.skin\/shop\/overnight-repair-cream\/\" title=\"\">Overnight repair cream<\/a><\/strong><br><br>35,99 \u00a0\u20ac<\/h4><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b4198d52 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-46286789\">\n<div class=\"wp-block-essential-blocks-text  root-eb-text-wx6s4\"><div class=\"eb-parent-wrapper eb-parent-eb-text-wx6s4 \"><div class=\"eb-text-wrapper eb-text-wx6s4\" data-id=\"eb-text-wx6s4\"><h1 class=\"eb-text\">Meet the founders<\/h1><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-uagb-container uagb-block-36456ae7\">\n<div class=\"wp-block-essential-blocks-text  root-eb-text-8t6mj\"><div class=\"eb-parent-wrapper eb-parent-eb-text-8t6mj \"><div class=\"eb-text-wrapper eb-text-8t6mj\" data-id=\"eb-text-8t6mj\"><p class=\"eb-text\">We\u2019re a women-founded, self-funded company. No investors. No outside pressure. Every choice \u2013 R&amp;D, packaging, banking, communication, even our no-ads stance \u2013 answers only to our values.<br><br>Our business model is built on conscious reduction. We say no to growth at all costs. We say no to consumerism. We produce in small 1000-piece batches and only begin the next one when the first is nearly sold out.<br><br><a href=\"https:\/\/lumessentials.skin\/our-story\/\" title=\"\">Read more&#8230;<\/a> <\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ee6e94dc alignfull uagb-is-root-container\">\n<div class=\"wp-block-essential-blocks-text  root-eb-text-zi155\"><div class=\"eb-parent-wrapper eb-parent-eb-text-zi155 \"><div class=\"eb-text-wrapper eb-text-zi155\" data-id=\"eb-text-zi155\"><h1 class=\"eb-text\">Discover more<\/h1><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0d540f87 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-6b7e6ceb\">\n<div class=\"wp-block-uagb-container uagb-block-e7ad6950\">\n<div class=\"wp-block-essential-blocks-text  root-eb-text-wpmx1\"><div class=\"eb-parent-wrapper eb-parent-eb-text-wpmx1 \"><div class=\"eb-text-wrapper eb-text-wpmx1\" data-id=\"eb-text-wpmx1\"><h4 class=\"eb-text\">Learn the language of skincare&#8230;<\/h4><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-text  root-eb-text-2jd3a\"><div class=\"eb-parent-wrapper eb-parent-eb-text-2jd3a \"><div class=\"eb-text-wrapper eb-text-2jd3a\" data-id=\"eb-text-2jd3a\"><p class=\"eb-text\">&#8230; and how to read between the lines. Decode your skincare and cosmetic claims with confidence. Explore our <a href=\"https:\/\/lumessentials.skin\/glossary\/\" title=\"\">Glossary<\/a> and <a href=\"https:\/\/lumessentials.skin\/ingredient-dictionary\/\" title=\"\">Ingredient dictionary<\/a> before your next purchase.<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-eff86b56\">\n<div class=\"wp-block-uagb-container uagb-block-bdfef7b4\">\n<div class=\"wp-block-essential-blocks-text  root-eb-text-lkr9r\"><div class=\"eb-parent-wrapper eb-parent-eb-text-lkr9r \"><div class=\"eb-text-wrapper eb-text-lkr9r\" data-id=\"eb-text-lkr9r\"><h4 class=\"eb-text\">Stay tuned on the latest buzz<\/h4><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-text  root-eb-text-iqkbv\"><div class=\"eb-parent-wrapper eb-parent-eb-text-iqkbv \"><div class=\"eb-text-wrapper eb-text-iqkbv\" data-id=\"eb-text-iqkbv\"><p class=\"eb-text\">Explore articles rooted in science and conscious skincare. Our <a href=\"https:\/\/lumessentials.skin\/blog\/\" title=\"\">blog<\/a> is a resource for those who want to know more \u2013 about ingredients, sustainability, and the industry behind the tube.<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3cdd87ad\">\n<div class=\"wp-block-uagb-container uagb-block-c11b9433\">\n<div class=\"wp-block-essential-blocks-text  root-eb-text-j4cyy\"><div class=\"eb-parent-wrapper eb-parent-eb-text-j4cyy \"><div class=\"eb-text-wrapper eb-text-j4cyy\" data-id=\"eb-text-j4cyy\"><h4 class=\"eb-text\">Find answers to your questions<\/h4><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-text  root-eb-text-3r9rq\"><div class=\"eb-parent-wrapper eb-parent-eb-text-3r9rq \"><div class=\"eb-text-wrapper eb-text-3r9rq\" data-id=\"eb-text-3r9rq\"><p class=\"eb-text\">Check out our <a href=\"https:\/\/lumessentials.skin\/faqs\/\" target=\"_blank\" rel=\"noopener\" title=\"\">FAQ page<\/a> to find answers to the most common questions we get. And if something is not there, do get in touch with us at <a href=\"mailto:hello@lumessentials.skin\" title=\"\">hello@lumessentials.skin<\/a>.<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ethical skincare that works. Coming in 2026<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":134,"footnotes":""},"class_list":["post-842","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"Lumessentials","author_link":"https:\/\/lumessentials.skin\/it\/author\/itlumessentials-skin\/"},"uagb_comment_info":0,"uagb_excerpt":"Ethical skincare that works. Coming in 2026","_links":{"self":[{"href":"https:\/\/lumessentials.skin\/it\/wp-json\/wp\/v2\/pages\/842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lumessentials.skin\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lumessentials.skin\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lumessentials.skin\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lumessentials.skin\/it\/wp-json\/wp\/v2\/comments?post=842"}],"version-history":[{"count":278,"href":"https:\/\/lumessentials.skin\/it\/wp-json\/wp\/v2\/pages\/842\/revisions"}],"predecessor-version":[{"id":4674,"href":"https:\/\/lumessentials.skin\/it\/wp-json\/wp\/v2\/pages\/842\/revisions\/4674"}],"wp:attachment":[{"href":"https:\/\/lumessentials.skin\/it\/wp-json\/wp\/v2\/media?parent=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}